I’m a designer, entrepreneur and creative problem solver who believes in unlocking the combined potential of the physical and digital worlds. My work is an expression of my creativity and passion for design in all its forms, from software to stagecraft, from high-tech to high fashion. I hold a Bachelor of Design specializing in fashion from the Shenkar College of Engineering and Design in Tel Aviv, and a Master’s of Interaction Design from the Copenhagen Institute of Interaction Design, CIID. I have worked for companies as diverse as Adidas Germany, WGSN UK, and Disney USA. In 2011, I was officially recognized for excellence in costume design for my work with the Tziporela Ensemble in Israel, and in 2013, I was selected for a accelerator grant by the Danish Ministry of Business for my digital book project, Book&ME, which was successfully funded on Kickstarter, and published in 2016.
My professional interests are exploring design in space and objects, focusing on manufactured realities that compel people to experience various emotions. Exploring the friction between reality and imagination by finding metaphors.
I’m always on the hunt for limitless, testing the boundaries of human conventions, never standing still.